Thursday, 21 May 2009

Back Linking, a creative SEO strategy

One of the most popular SEO strategies to improve a website’s ranking is called back linking. As you all know that back linking is the process of getting incoming links to your website. This technique helps you in generating not only quality traffic for your website but also aids in link popularity and search engine rankings. Relevant back links from websites with the same theme actually direct search engines to increase the page rank. A higher page rank results in better search engine indexing. You can have one way links, two way links and three way links that can help in improving your search result visibility on search engines.

Let us think of a search engine crawler. When the crawler starts crawling a website and reaches a third party link, it evaluates the theme of the landing page and compares it with the source page. If both of the themes match, the landing page is also given a good page rank relative to the incoming link’s page rank. If you are getting a back link from a high PR website, the chances of getting a high PR for your own page maximise.

You can post links either through giving some anchor text or writing the web address of your page. If you give some text then it is called back link anchor text. Your anchor text can contain a set of keywords or a combination of different keywords which are relevant to your landing page’s text. Suppose that your landing page is about web development or something related to it, you can simply use a keyword, related to web development, as anchor text. When it comes to selecting keywords for using as anchor text, you should perform a comprehensive competitor analysis to figure out the best suitable keywords for your back linking.

Another important thing is he use of alternate deep linking and home page texts. These alternate texts are used as deep linking and hoe page linking of your website. If you are a lot into back linking then two way link exchanges and three way link exchanges can also be a good technique. In short the number of redundant links and their relevancy can really create an impact on your website’s traffic.

If you want to know more about SEO and link building then the following links may be helpful


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